One new discovery: the Deli Garage with their "Käsestifte". That means exactly& no less and no more than cheese pencils. Yet another example of things that we actually do not need, but are to awkward and unique not to want them. What makes them so interesting? Of course it's their design and the idea behind it. That's what you get when combining a random activity like sharpening a pencil and a food item. Once I've read that the most innovative ideas come by mixing two or more completely different fields; the courage to developp them and to present them to the big public would be the second part of the story...
Food experince reloaded
Now, to get back to the actual product. It's not any kind of cheese, it's parmesan cheese that comes in three different flavours: chillies, pesto and truffles. The limited edition had 500 products and - no wonder- it was sold out in a short time span. It gives the consumer a whole different "cheese experince" and that is another thing that makes the "Käsestifte" memorable. There is also the nicely executed packaging that engages the consumer. Not only the front side is worth a look but also the back. A scale indicates how much parmesan is needed for a dish and also how many calories it contains. So by using this, consumers not only have a trendy product but also learn something while preparing tasty food.
pictures via excite.de